Found a very useful guide detailing how to shoot using on-camera flash. Don’t let that put you off though, the pictures taken looks really great. The guy’s a pro wedding photographer and a really good one too. 2 or 3 Speedlights would allow more room for creativity and better control of exposure, but I it’s hard to justify such a purchase. Not to mention having to carry so much equipment really takes the fun out of a hobby. Working with limited equipment seems to have always been more fun for me, much like problem solving given various limitations. Having gone through the guide (at freaking 2 am!), I’ve now understand better why the need to shoot almost exclusively in Manual mode, especially when it comes to the control of exposure (ultimately, your flash is used to ‘fix’ exposure).
By the way, if out of the blue your Speedlight suddenly refuses to do TTL-BL, even after cycling through various modes, check that your camera is set to matrix or center-weighted metering. Spot metering will disable TTL-BL. You’ll most probably want to use TTL-BL to properly expose the background of your subject. Some websites recommend going the easy way to expose background (via rear-sync or slow-sync flash) but I found playing around with shutter speed, ISO and aperture, in combination with TTL-BL is much more effective in getting consistent and correct exposure. You’ll also be able to eliminate blurriness due to slow shutter under certain conditions.
Rather than risk diluting the guide, I’ll just point you straight to it - planet neil - tangents » flash photography techniques. A must read for a flash user. The guide applies for both Canon and Nikon cameras.

